Login Business is a Tucson based ISP provider facing unique challenges. Most of their market didn't fully understand the services they provided or the difference between Login and the large internet providers. I worked with a copywriter to brainstorm ideas to help overcome this hurdle. We wanted the video to be light-hearted and approachable and decided character animation would clearly visualize the key points. Once the script was approved I worked with the voiceover talent to get the proper read and mixed the audio using Audition, simultaneously working on storyboards. I then created a simple character rig to help speed up the animation process. I started with the character's movement timing it to the voice over and then created the environments around that performance.
